SOCIAL MARKETING: BRAND EQUITY ENHANCEMENT THROUGH SOCIAL INITIATIVE CO-CREATION
TO GET THE COMPLETE JOURNAL/THESIS FOR TOPIC BELOW, CALL: 08168759420, 08068231953 WHATSAPP: 08137701720 SOCIAL MARKETING: BRAND EQUITY ENHANCEMENT THROUGH SOCIAL INITIATIVE CO-CREATION Abstract In 1951, Wiebe, in an attempt to…