TO GET THE COMPLETE JOURNAL/THESIS FOR TOPIC BELOW,
CALL: 08168759420, 08068231953
WHATSAPP: 08137701720
EFFECTS OF STRATEGIC PUBLIC RELATIONS ON ORGANIZATION PERFORMANCE: A CASE STUDY OF KENYA RED CROSS SOCIETY
Abstract- Public relation is very relevant in organizations today since it has become the most powerful tool to express the image of an organization to the public. Public relations are often key strategic enablers in today’s highly competitive business environment. Well-articulated Public relations strategies will always provide a good working strategy aimed at improving the company’s image to the public. Public relations strategy is seen to be the outcome of a strategic thinking process by senior management mainly to improve on strategic management in order to have a better company’s image communicated to the public. Strategic Public relations provide the top level management with vast means of communication to the public in order to be in touch with its clients.
This study was conducted through a case study of Red Cross Kenya. The main objective of the study is to examine the effects of strategic Public relations in organisation performance. The study used primary data obtained through questionnaires provided to employees of Red Cross Kenya.
Literature was reviewed from various sources on the effects of strategic public relations in organization performance. Data collected was analyzed using descriptive statistics to describe the population. The findings indicated that there is a significant effect of strategic public relations on organization performance.
Index Terms- Strategic Management, Public Relations, Strategic