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IMPACT OF ETHICS UPON BUSINESS SUCCESS
Abstract
This paper aims to study the way ethics influences business success. It is well known that many companies may go bankrupt because of lack of a well established overall strategy, poor quality of products, lack of innovation, focus on gaining immediate profit etc but is seems that nowadays ethics is strongly influencing business success. The study conducted reveals that implications of ethics in business are reaching a high level and they are more complex than presumed, ethical behaviour bringing significant benefits to a business.
Keywords: ethics, business success, qualitative research.